“Quality in a service or product is not what you put into it. It is what the customer gets out of it.” Peter Drucker
We can adapt the Mystery Shopping service to your needs according to the following items
1. Scope
- Only your company
- Your company vs competitors
2. Approach
- Open approach: Based on our experience
- Closed and agreed approach: According to the lifecycle of the company and paying attention to specific touchpoints
3. Customer lifecycle stage/s
- Acquisition funnel
- Customer experience during the service
4. Objective
- Evaluate a process
- Evaluate a service
- Evaluate an experience
- Evaluate employee/s
5. Channel
- In person (Hotel, restaurant, shop)
- Telephone call
- Online experience
6. Target buyer persona
- Business man or woman
- Consumer: Young, Adult, Senior, Family
- Nationality
- Language
7. Frequency
- One shot
- Periodic