“Expertise is doing ordinary things extraordinarily well.”
Our approach to deliver the Mystery Shopping is based on the following stages
- Closing the scope of the service
- Defining the approach of the Mystery Shopping:
- Channel/s to analyze
- Customer journey to analyze per channel
- Key touchpoints per customer journey
- Evaluation form: checklist with items to review on each touchpoint and open fields for qualitative feedback
- Conduct the Mystery Shopping
- Report findings through evaluation form
- Prepare the report compiling results, highlighting key observations and recommendations
- Feedback session to present the results to the relevant stakeholders and discuss the findings
